The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology in ...
Today's Top News
MediaDailyNewsHudson MX Completes Pitches To Suitors, Sale Expected Soon
Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, which previously pledged to assist with Hudson MX's sale. ...
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. ...
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measu ...
Thanks to the jeweler's shifting marketing strategy, consumers are learning the company can do more than sell cha ...
Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper a ...
Since it is a digital-first effort, a lot of content was needed -- and the comedic duo h ...
Barry McCarthy is leaving the company amid more losses. ...
FuboTV Sees Q1 Subscriber Decline, 24% Revenue Gains, Narrows Losses
Paid subscribers in Q1 slipped to 1.51 million from 1.62 million in Q4 2023 -- but were ...
Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
Cover Corp. has created a community for VTubers, while aligning with top brands. Millions are reached via YouTu ...
BarkleyOKRP Acquires Adlucent To Scale Integrated Media Capabilities
Barkley and OKRP merged in March. This is the independent agency's first acquisition. ...
Bronx Zoo Celebrates 125 'Unforgettable' Years
The year-long campaign positions the zoo as a remarkable destination that adds value for families. ...
SAG-AFTRA Inks Nielsen Streaming Data Deal
The actors union will use Nielsen data to provide streaming content data to verify program performance as pa ...
Lee Enterprises Reports Q1 Digital Growth Amid Print Decline
Company says digital will account for 50% of revenue in the next quarter. ...
Firecrown Media Acquires Railroad Fan Magazines From Kalmbach Media
Firecrown owns "Flying," "Yachting" and numerous other transportation publications. ...
Conde Nast Increases Its Video Programming With New Series, Franchises
Video drove 20 billion views last year, the publisher says. ...
Ulta Pivots To Mental Health, Teens
The beauty retailer plans to give $3 million to nonprofits. ...
Restaurants Offer Free Delivery, Taco Specials For Cinco De Mayo
Taco Bell customers can receive five crunchy or soft tacos for only $5 on May 5. ...
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Find Out More »OPINION
This week's announcement marks the official launch and public availability of his new "athluxury line." ...
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are
also-rans. ...
An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. ...
